What happens?

Client Brief Submission

The client completes a concise brief, outlining goals, target audience, market details, deadlines, budget, and inspirational references. This helps us understand the context and define initial directions

Vision & Scope Alignment

Together, we discuss expectations, refine priorities, and agree on the project's core objectives and boundaries — ensuring everyone's on the same page from the start

UX Research

Analyzing how users interact with similar products, identifying their goals, frustrations, and behavioral patterns to uncover actionable insights for design

Market & Competitor Analysis

Benchmarking direct and indirect competitors, identifying best practices, visual trends, and unique value propositions to spot differentiation opportunities

Customer Journey Mapping

Visualizing user touchpoints and emotions throughout the experience to define pain points, motivations, and opportunities for improvement

Interactive wireframes (3 iterations)

We create black-and-white wireframes that define layout, structure, and flow before adding visuals. Through three iterative rounds, we refine user logic, test navigation, and ensure clarity in every interaction

Workshops & reviews

Collaborative sessions where we brainstorm, prioritize, and map ideas with the client. These reviews help align vision, validate key decisions, and uncover hidden opportunities before moving into design

Moodboard & Direction

We begin by crafting a moodboard that defines the project's tone — exploring typography, colors, imagery, and overall visual direction to ensure a cohesive style from the start

High-Fidelity Design

We bring key pages to life (usually the homepage and one main flow), focusing on layout precision, hierarchy, and interactive elements that reflect the final product's experience

Design System & UI Kit:

We create a structured design system and UI kit to maintain clarity, scalability, and efficiency across all future designs and components

Responsive Consistency

We ensure all layouts adapt seamlessly to different screen sizes, preserving both usability and aesthetics across every device

Concept Expansion

We extend the approved concept and design system to all remaining pages, keeping the visual direction consistent across the project

UI Kit Application

We apply the UI kit across all layouts to ensure visual and functional consistency throughout the interface

Design Documentation

We prepare a final design document that includes all screens, flows, and specifications for a smooth handoff to development

Technical Assessment

We evaluate component complexity, reusable libraries, and key dependencies to define the project's technical scope

Proposal Drafting

We prepare a clear proposal outlining project steps, timelines, and cost estimate